“ Since marketing no longer means dealing with independent radio promoters, radio stations, and music video television stations for play and instead means building real, trust-based relationships with fans directly, there’s no efficiency in marketing Robbie Williams today and Iron Maiden tomorrow. You’re lacking the focus a Vagrant or Victory (or closer to my heart, Dischord or from the “wildly profitable” category, Jive in its late 90s heyday) who are more or less going back to the same group of fans with each release. Hell, Vagrant even spun off two new labels, one for kids and one for heavier music. They’re focusing on what they know and segmenting their marketing efforts by affinity group.